Thursday 21 April 2016

Materiality of Communication



My 'preferred' reading has to be surface or 'materiality of communication.
 
There are 3 reasons for this:
 
1. A high quality book triggers an emotional response. Once all five of your senses kick in, arguably a sixth sense of knowing you have a work of beauty in your hands, you are filled with an intoxicating euphoria that allows you to drift off to a safe, kind, warm and inviting place away from all your worries.
 
2. You can access complete immersion. Your brain switches off all external stimuli, phone's ringing, doors knocking, neighbours fighting, outside dogs barking, it all melts away when holding a high quality book in your hands.
 
3. It just feels right to hold a physical book. The textures, the knowing it has been created, bound, put together, ink spilled on it's pages, minor scuffs, damage, bumps, scratches, woodlice if you don't care for them properly, a spine that can be broken if you disrespect the book, all this comes from owning and reading a book of quality, which is worth every penny.